Multilingual Keyword Research.
International & Technical SEO.
International Domain Advice & Procurement.
Hosting & Full Support.
The traditional website translation process is complex, inefficient, labour-intensive and error prone.
You provide us with your website URL, and we manage the entire process from there.
The TranslationLoft website translation solution is based on ‘translation proxy’ technology. This is a widely adopted cloud-based technology that addresses the challenges of traditional website localization. Put simply, it takes the pain out of website translation and makes the whole process easy and hassle free.
Using just your existing website URL, our platform creates a mirror copy of your current website, which is hosted on the Google AppEngine cloud-computing platform. The new-language website has the exact same style and functionality as your current English-language website.
Your new-language website is then fully optimized in terms of technical and international SEO, and the content is translated and SEO-optimized by pre-approved qualified translators and SEO-linguists.
Any changes to your existing website are automatically detected, and can be translated and published directly or on approval from your nominated contact. Your new-language website is fully supported and we will work with you to translate and publish any design or content changes you require.
In summary, the result is a streamlined and efficient process that saves you time and money.
The ‘translation proxy’ software crawls your current website, extracts all the content, and creates a duplicate site in the cloud. This new-language site is completely separate from your English-language website, and there is no requirement for any CMS or backend access.
Once the content has been translated and optimized, and all required international and technical SEO has been implemented, your new-language website is published using a new international URL. The most appropriate URL for your business will depend on whether you currently use a CcTLD (Country Code Top-Level Domain) such as .ie, or a gTLD (Generic Top-Level Domain) such as .com. We provide domain strategy, research and procurement support, so you have the optimum domain for your new multilingual website.
We implement a minor DNS change to ensure that all traffic to your international URL is directed to your new localized and SEO-optimized website content. For example, all web requests to mybusiness.fr are now directed to the new French-language website content, and your English-language users will continue to access your original website using mybusiness.com just as before.
You continue to make changes to the English-language website content and can opt to have these translated and published automatically, on approval, or not at all.
When it comes to website translation, there is always one important underlying business objective – to communicate effectively with your international customers, both new and existing.
To do so successfully requires professionally translated content. Quality really does matter and your international content must be credible and read well. Poor translation is immediately obvious to a native speaker and will reflect badly on your brand.
However, we must also ensure that your multilingual website reaches and engages your international customers. To achieve this, we need to do more than just add translated content to your website. We need to let search engines know who your content is intended for, so that they can deliver this content to your target international customers.
We do this by providing multilingual content that is optimized for language-specific search behaviour and served on language-specific URLs using an appropriate international domain. Ensuring that your content reaches your international customers also requires the correct configuration of international SEO elements such as Google search console registration and geo-targeting, URL translation, hreflang/multilingual sitemaps.
The success of any global marketing efforts must also be measured, and to do so, we need international website traffic data. We provide a fully integrated Google Analytics account from where you can monitor all international traffic for each translated website.
Our website translation service reflects these marketing imperatives. Content optimization, technical/international SEO, domain strategy and Google Analytics are core elements of our innovative end-to-end service.
To launch your new SEO-optimized multilingual website, all we need is your current URL
No. The translated versions of your website are completely separate to your existing website and are hosted on dedicated Google Cloud infrastructure. The platform accesses your current website the very same way as a regular website visitor using a standard web browser. There is no backend or database access required.
No problem. If, after trying our website translation platform, you decide it is not the right option for you, we will provide you with all of your translated content in industry-standard XLIFF format. Other formats such as Microsoft Word or Excel are also possible. There is no lock-in – your translated content belongs to you and is available to you at any time.
The platform uses the Google AppEngine hosting environment and also leverages Google EdgeCache technology. This ensures that your international users experience super-fast page loads, regardless of where in the world they are based.
No. This is not machine translation. Your content is translated by our pre-approved, professionally qualified linguists with extensive experience in SEO translation. All of our translators are trained to create credible and professional content that is grammatically flawless, SEO-rich, and reads as if originally written by a native speaker.
The translation proxy has no ability to connect to your web server database or make backend changes. The new language website is completely separate from your existing website, and is hosted on the Google AppEngine computing platform