Keyword research

Good multilingual keyword research is the cornerstone of any successful website localization project. Our French SEO linguist on the Rejuice project happened to be a very keen 'vaper' and had a very good understanding and appreciation of French vaping culture and its distinct terminology and phraseology.

Extensive keyword research resulted in the identification of specific search terms with high Google search volumes for the French market. These were the definitive terms that are used by prospective French customers when searching online for vaping juices. In the next step, these keywords were incorporated into the translated French content at the appropriate density – a critical step from an SEO perspective.