Know your UK English from your US English

TranslationLoft | English Adaptation
English Adaptation


Adapt your content for different English-speaking markets


The global drive to speak to customers in their local language applies to English also. Whether it's US English, UK English, or Australian English, using the right variant shows that you care enough about your customers to speak to them on their terms.

Although there are linguistic commonalities to all variants of English, important considerations such as spelling, punctuation, date formats, currencies, URLs and most importantly, cultural references, must be taken into account when addressing an English-speaking person in a given English-speaking market.

TranslationLoft can provide adaptation to and from any of the following English language variants:

  • UK English
  • US English
  • Canadian English
  • Australian English
  • New Zealand English
  • Malaysian English
  • Philippines English
  • South African English